Online trust factors that determine online purchase intention

Abstract

The research seeks to know the interrelation between the variables of perception of consumer trust in e-commerce platforms (antecedents and consequents) (Kim & Peterson, 2017) with purchase intention, based on a correlational study. Through a consecutive non-probabilistic sampling with users between the ages of 19 and 52 in the city of Bogotá, who usually buy on e-commerce platforms. Both the antecedent and consequent variables are expected to strongly correlate with each other. (p <0.05).