Co-branding is a strategic opportunity for cooperation between brands. Those involved in the alliance seek particular benefits without losing their identity. There are multiple types of co-branding; one is cooperative or outreach and knowledge, which …
Using the Scopus database, 430 records were analyzed. Through the exploration of different bibliometric indicators, the most productive authors and countries, the most cited publications, as well as cooperation between authors, analysis of the co-occurrence of citations and keywords are identified. Finally, it seeks the identification of current and future research areas of the employer branding.
Through a consecutive non-probabilistic sampling with users between the ages of 19 and 52 in the city of Bogotá, who usually buy on e-commerce platforms. Both the antecedent and consequent variables are expected to strongly correlate with each other.
Through a consecutive non-probabilistic sampling with users between the ages of 19 and 52 in the city of Bogotá, who usually buy on e-commerce platforms. Both the antecedent and consequent variables are expected to strongly correlate with each other.
Objective to characterize the Scopus production related to the coronavirus and the Severe Acute Respiratory SAR to outline the capacities related to authors, groups and institutions in search of a vaccine from bibliometric indicators. Method …
The effects Veblen, bandwagon, snob, hedonic and perfectionism are constructs that have allowed us to understand the motivations related to the consumption of prestigious goods from a broad perspective, taking into account motivations such as group …
This document provides a bibliometric analysis of the current state of the brand equity research by mapping the research landscape to identify more productive authors and countries over time, analysis of publications, cooperation between authors, …
The adequate management of money is important, and therefore the Personal Finance emerges as axis of support. The present study through the qualitative methodology has as objective to know the symbols, meanings and practices associated to the …
This paper analyzes the effectiveness of social influence tactics based on both psychological (commitment/consistency), and cultural principles (identitarian, conspicuous, statutory), for favoring the intention of pro-environmental behavior. An …
his paper aims to provide additional elements in understanding consumer behavior, through the analysis of several variables that are beyond the traditional approach from the perspectives that reflect consumption as a process guided in a exclusively rational way. The consumer can no longer be understood as a set of static personal characteristics, needs, motivations or attitudes that are related in the same way if you are exposed to a context of purchase and consumption.