Biography
I am a professor at the Faculty of Marketing of the Saint Thomas University. My research is related to consumer psychology, consumption of luxury goods, brand and bibliometric studies. You can access my CV here. I am also a professor and thesis director of the master’s degree in strategic marketing management at the Fundación Universitataria Politecnico GranColombiano.
Interests
- Consumer Psychology
- Luxury consume
- Branding
- Bibliometric studies
Education
PhD in Consumer psychology, Currently
Fundación Universitaria Konrad Lorenz
Msc. in Consumer psychology, 2013
Fundación Universitaria Konrad Lorenz
BSc in Psychology, 2011
Corporación Universitaria Iberoamericana
Skills
R
Quantitative methods
Qualitative methods
Teaching
Experience
Professor and Researcher
Responsibilities include:
- Fomal research
- Teaching: 1. Psychology of consumer (2015, since 2019) 2. Qualitative research (since 2015) 3. Sociology of consume (2015-2019)
- formative research (since 2017)
Professor
Responsibilities include:
- Teaching: 1. Qualitative methods (since 2013)
- Thesis director of the Master’s program in Strategic Marketing Management (since 2017)
Accomplishments
best presentation, first international meeting of Marketing Research
best presentation
See certificateOutstanding graduate 2020
See certificateTeacher rated best by students in the marketing program 2019-1
See certificateHighest Rated Marketing Program Teacher 2018-2
See certificate
Featured Publications
Recent Publications
Quickly discover relevant content by filtering publications.
(2021).
Perceived value and customer loyalty: credit card co-branding strategy in Bogotá - Colombia.
Revista Universidad y Empresa, 23(40).
(2020).
COVID-19 perspectives of a vaccine from bibliometrics.
BIOCIENCIAS, 4(1).
(2020).
Bibliometric analysis of Veblen, bandwagon, snob, hedonic and perfectionism effects.
Revista CienciAmerica, 9(1).
(2019).
A bibliometric analysis of brand equity 1991-2018.
REVISTA DE METODOS CUANTITATIVOS PARA LA ECONOMÍA Y LA EMPRESA(28).
(2018).
Symbols, meanings and practices associated with personal finance in college students.
Revista Suma de Negocios, 9(19).
Contact
- samirneme@usantotomas.edu.co
- Carrera 9 72 90, Bogotá, 110221
- Take the stairs/elevator to 5 floor, teacher’s room Faculty of Marketing
- DM Me